8. ADVERTISE AND SELL SERVICE, AND STAND BEHIND IT

$19.99

by Debra I Fuqua

THE COMPLETE GUIDE TO CUSTOMER SERVICE is sold in 10 different parts for $19.99 each:

I.              IT STARTS WITH COMMITMENT

II.            GET THE RIGHT PEOPLE TO DELIVER SERVICE

III.           CREATE AN ORGANIZATIONAL STRUCTURE THAT FOSTERS SERVICE

IV.          TRAIN AND DEVELOP PEOPLE TO DELIVER SERVICE

V.            DELIVER PERCEPTION OF A SUPERIOR PRODUCT

VI.          GEAR PERFORMANCE TO DELIVER SERVICE AS A NUMBER ONE PRIORITY

VII.         CONTINUOUSLY CREATE OPPORTUNITY FOR PEOPLE TO DELIVER SUPERIOR SERVICE

VIII.        ADVERTISE AND SELL SERVICE, AND STAND BEHIND IT

IX.          BE READY TO DO HANDSPRINGS TO RESOLVE EACH PERCEIVED SERVICE FAILURE

X.            MEASURE, EVALUATE, AND PAY ATTENTION TO ACTUAL SERVICE DELIVERY

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